Pamulinawen Festival is being held every month of February in Laoag City. Pamulinawen is an Ilocano term that refers to Ilocano maiden. It's also about courting a lady as depicted in the folk song of the same title.


There were numerous activities conducted. There was the grand float parade, calesa parade, zuelto festival, sarzuela, traditional games, dulang food festival and beauty pageants to name a few. The highlight of the festivities is the street pageantry.
The different municipalities of Ilocos Norte, different institutions in Laoag City and including guest competing groups such as Caoayan town from Ilocos Sur competed with each other for the much coveted plum prize of Php100,000. After the dance showdown, the board of judges composed of people from the National Commission for Culture and the Arts. The group of Ilocos Norte National High School was able to convinced them and took home the grand prize. Second place went with La Paz School of Fisheries and the third place was given to San Nicolas group.
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