Pasuquin is categorized as a fourth class municipality in the province of Ilocos Norte with farming and fishing as its main industries. It is composed of 33 barangays that covers a land area of 210.54 square kilometers inhabited by around 26, 500 people. This town is noted for its rich history and colorful culture as the people celebrates several festivals annually. Sunflower Festival is among them. It is one of the popular festivals in town because it was made into an American film entitled Sunflowers in the year 1997. It was featured in various film exhibits and queer film festivals. The film made the festival event internationally known.
The pageantry became controversial because it was part of the Santacruzan, an event during the month of May to pay tribute to Saint Helen. A procession of images of saints was usually incorporated in the Sunflower festival. The Catholic church protested against the use of the images in the promotion of homosexuality as what I have heard. Therefore the images were no longer used today. It was even moved on a later date not to overshadow the real Santacruzan. It is now being held in the month of December.Members of the Sunflower organization help each other put up this event. They hire their fashion clothes and escorts. They also produce lamp and lanterns to light their way on the street. They usually start the ‘royal’ procession at around 9 pm walking towards the plaza and hold a pageant show. They decorate the stage, floats and archs and create folk dances and programs.




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